Who is Chrissy...?

Brand Voice & Strategic Creative Marketing

 

Concept to bring to life the unique story for each of Bath & Body Works’ 4 fragrance personalities: The Romantics, The Cuddlers, The Freshes & The Sexys. 

Photo Direction & Styling, Art Direction, Copywriting & Handwriting

Product launch & positioning for Bath & Body Works Fine Fragrance Mist Collection.

Product launch & positioning for Bath & Body Works Fine Fragrance Mist Collection.

Wrote script for in-store video featuring Paris-inspired 4-fragrance collection. 

Wrote script for Bath & Body Works video launching NEW fragrance — Love Love Love

Launched Bath & Body Works Fall Bake Shop theme with LUV BBW TV sneak peek for Fans on Facebook.

Media trained to be the social media face of Bath & Body Works.

Brand Voice Guide

Developed guide to define brand voice for Bath & Body Works & guide consistency in brand communication throughout the business

be so good they can’t ignore you

Who is Chrissy...?

Brand Voice & Strategic Creative Marketing

 

Concept to bring to life the unique story for each of Bath & Body Works’ 4 fragrance personalities: The Romantics, The Cuddlers, The Freshes & The Sexys. 

Photo Direction & Styling, Art Direction, Copywriting & Handwriting

Product launch & positioning for Bath & Body Works Fine Fragrance Mist Collection.

Product launch & positioning for Bath & Body Works Fine Fragrance Mist Collection.

Wrote script for in-store video featuring Paris-inspired 4-fragrance collection. 

Wrote script for Bath & Body Works video launching NEW fragrance — Love Love Love

Launched Bath & Body Works Fall Bake Shop theme with LUV BBW TV sneak peek for Fans on Facebook.

Media trained to be the social media face of Bath & Body Works.

Brand Voice Guide

Developed guide to define brand voice for Bath & Body Works & guide consistency in brand communication throughout the business

be so good they can’t ignore you
"be so good they can’t ignore you"

About:

ultimate girly-girl & born writer & ♥ kissing & brunette (having more fun!) & puppy lover & always pretty in pink & living a pretty little midwestern life

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