Who is Chrissy...?
Brand Voice & Strategic Creative Marketing
Concept to bring to life the unique story for each of Bath & Body Works’ 4 fragrance personalities: The Romantics, The Cuddlers, The Freshes & The Sexys.
Photo Direction & Styling, Art Direction, Copywriting & Handwriting
Product launch & positioning for Bath & Body Works Fine Fragrance Mist Collection.
Wrote script for in-store video featuring Paris-inspired 4-fragrance collection.
Wrote script for Bath & Body Works video launching NEW fragrance — Love Love Love
Launched Bath & Body Works Fall Bake Shop theme with LUV BBW TV sneak peek for Fans on Facebook.
Media trained to be the social media face of Bath & Body Works.
Brand Voice Guide
Developed guide to define brand voice for Bath & Body Works & guide consistency in brand communication throughout the business
steve martin
